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Type 1 versus Type 2 Proof

Happy St Patrick’s Day, everyone. Today, we’re going to talk about proof, and two different kinds of proof that startups tend to face yet not fully appreciate. I’ll be discussing two types of startup models – which I’ll call Type 1 Behaviour and Type 2 Behaviour models – and why they bear distinct burdens of proof that are quite different from one another. A Type 1 behaviour model centers on consumer behaviour that already exists. Companies following this model build a product that makes this behaviour easier, better, cheaper, faster,… Read more Type 1 versus Type 2 Proof

The rise of the access economy

I’d like to talk about something very important today: the monumental shift that I believe will be the defining feature of the 2020s and beyond. That shift is the rise of the access economy. What is the access economy? It’s a term I use to describe a phenomenon we’ve all experienced and that I believe will help define the future, yet is surprisingly un-articulated today. The access economy is what emerges when access to (x) becomes cheap, satisfactory, convenient and reliable enough that the premium on ownership of (x) disappears.… Read more The rise of the access economy