This past Tuesday, Roz Warren (who writes for the NYTimes, HuffPost, and various other places) published this quite entertaining and 100% accurate story in the Times about back issues. Roz opens with a quick test that I may have to use in pitches from now on (with due credit, of course):
“Are you the kind of person who will develop back problems? Take this easy test:
1. Are you alive?
2. Are you getting older?
3. Do you ever pick things up?
If you answered yes to any of these questions, back problems are probably in your future.”
(The rest of the article is equally good. Do yourself a favor and read it.)
Who knows- maybe BackTrack will be in Roz’s future as well?