Forget fitness. The real killer app for wearable health is rehab.
I’m always a bit disappointed when I pitch Backtrack to someone, they seem to love the idea and nod along in agreement, and then cap our discussion with: “Imagine the potential when you break out into a bigger market, like fitness tracking!” I’m disappointed in these situations because it means I’ve failed at communicating our biggest talking point: the magnitude of the problem we’re tackling, and how much bigger the rehab opportunity is than they realize. In a recent meeting with Helge, our General Partner at TandemLaunch, he brought up… Read more Forget fitness. The real killer app for wearable health is rehab. →