Update from Backtrack

Hi everyone, Thanks to everyone who checked out our Kickstarter, backed us, and helped us out in any way. We really appreciate it. As many of you know, we’ve decided to cancel funding on the Backtrack Kickstarter project rather than letting the clock expire. Backtrack was created in collaboration with physiotherapists and clinic owners who helped … More Update from Backtrack

Forget fitness. The real killer app for wearable health is rehab.

I’m always a bit disappointed when I pitch Backtrack to someone, they seem to love the idea and nod along in agreement, and then cap our discussion with: “Imagine the potential when you break out into a bigger market, like fitness tracking!” I’m disappointed in these situations because it means I’ve failed at communicating our … More Forget fitness. The real killer app for wearable health is rehab.